INTENT: Giving Enterprise AI a Purpose

In the early 1980s, at the start of his career, Bhaskar Ghosh encountered workers protesting computerisation outside a Kolkata bank. He responded by learning computing. That episode gives Intent its human centre: technological change demands readiness, empathy and leadership.

Accenture’s former Chief Strategy and Innovation Officer and Group Chief Executive of Technology Services brings four decades of experience to the question: how can enterprises turn AI investment into tangible business outcomes at scale?

His answer is the Human-Led Autonomous Enterprise. Leaders define purpose, outcomes and boundaries; intelligent systems execute, adapt and learn. Judgement, ethics and accountability remain human responsibilities.

Marketed by Saisha Nighhot’s Avion Marketing & Published by Bloomsbury Publishing, the book’s distinctive achievement is connecting that philosophy to enterprise design. Its seven-layer I-NewGen Framework spans intent, nucleus, execution, workforce, governance, evaluation and nurture. The Enterprise Digital Brain connects knowledge, reasoning and action through a cycle of sensing, deciding, acting and learning.

A procurement illustration makes the approach concrete. Using a digital twin, teams can compare models where humans approve every transaction, AI handles low-value purchases, or AI manages transactions under human policy oversight. The point is to test trade-offs between cost, risk and agility before deployment.

Ghosh proposes ninety-day proof cycles on shared architecture, so experiments build enterprise capability rather than isolated successes. Chapters on workforce adaptation, governance and evaluation address the conditions that technology alone cannot supply. An appendix gives architects a design companion, extending Intent’s usefulness beyond the boardroom.

Its strength is breadth with discipline: outcomes determine the design; evidence earns the right to scale. The frameworks require enterprise-specific application, but offer leaders a comprehensive, practical starting point.

For executives moving AI from demonstrations into business performance, Intent deserves a place on the leadership bookshelf.

AI gives enterprises the power to act. Intent shows leaders how to give that power purpose.

“Turning AI Ambition into Enterprise Value”