Mumbai (Maharashtra) [India], March 8: Victorinox was immensely proud to welcome the India Deaf Cricket Association Team to the Gute Reise Store in Delhi, on the 26th Of February, to wish them luck before they proceeded to Sharjah for the World Cup.

A tour of the store included a stop at the history wall where all the players were fascinated to discover the 140-year-old legacy of Victorinox, a fourth-generation family run company.

Fun and camaraderie presided over high tea, hearty laughter, and huge smiles.

Debraj Sengupta, Chief Marketing Officer-Brand & Country Head – Watch, Victorinox India presented the IDCA Team with personalized Swiss Army Knives- to be prepared for any circumstance- and outfitted the players with suitcases for they journey.

Present on the occasion at the store along with the Cricket team were. Debraj Sengupta- Chief Marketing Officer-Brand & Country Head – Watch, Victorinox India, Priyanka Sippy-Vice President PR Communication, Victorinox India, Sumit Jain, President- IDCA, Reena Jain Malhotra, Patron- IDCA, Roma Balwani, CEO & Brand Custodian- IDCA, Vineet Malhotra, Vice Chairman- IDCA, Ajay Kumar, Secretary- IDCA and the players. 

On the occasion, Mr Debraj Sengupta, Chief Marketing Officer-Brand & Country Head – Watch said, “Victorinox is very honoured to welcome the IDCA Team to the Gute Reise Store at Worldmark, Aerocity, New Delhi. We hope our products empower them on their journey and we wish them the absolute best for the World Cup!”

On the occasion, Roma Balwani, CEO & Brand Custodian, IDCA said, “IDCA India team is delighted to collaborate with Victorinox, India as our support partner for the IDCA India team participating in the DICC T 20 World Cup 2024, UAE in Sharjah. The teams are very thankful for the opportunity to visit to their store at Worldmark, Aerocity. It was a special occasion as the leadership team felicitated our national team with their signature Swiss knife engraved with their names & also gifted all players suitcases which they will all carry during their travel to Sharjah. She added, “We hope to have a long-term collaboration which will motivate our teams & help promote diversity & inclusion for disability sport specially cricket.”

IDCA was formed in 2020 by Mr. Sumit Jain, President, IDCA, Vice President & member of DCCI (Differently-Abled Cricket Committee, BCCI) registered under the Societies Registration Act 1860 with the sole aim of promoting the game of Cricket amongst the deaf athletes of the country and to provide them the platform to showcase their talent and to represent their respective states at national level and country at international level.

Indian Deaf Cricket Association (IDCA) is a governing body for deaf cricket in India and a member of DICC (Deaf International Cricket Council) which closely works with ICC to promote Cricket amongst Deaf Cricketers globally. (Equal opportunities, protection of rights & full participation). It is solely dedicated to serving the cause of persons with disabilities.

130+YEARS OF BEING BEST PREPARED. The origins of Victorinox date back to 1884, when Karl Elsener opened a knife making workshop in a village in central Switzerland. Elsener delivered his first soldier’s knife to the Swiss Army in 1891. Six years later, he created the Swiss Officer’s and Sports Knife – now known as the original Swiss Army Knife™ – which would lay the foundation for a thriving global company. Victorinox is now a fourth-generation family business operating in over 120 countries. In addition to its iconic pocket knives, Victorinox produces premium household and professional knives, watches, travel gear and fragrances. Victorinox products embody the brand and ensure consumers are best prepared for everyday challenges by offering smart and masterful solutions. The enterprising spirit of the founder and a commitment to strong, values-based corporate governance live on until today.

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