The Love Macadamia campaign takes off in India with a spectacular launch event – PNN Digital
Guests at the Lanch of the Campaign
New Delhi (India), January 20: A perfect afternoon was hosted by World Macadamia Organisation (WMO)in association with Dr Anjali Hooda, a renowned nutritionist to introduce the campaignLove MacadamiaTMin India. The event took place on 14th January 2023 at Foodhall, The Chanakya Mall, Chanakyapuri, New Delhi. It was attended by prominent personalities from Delhi along with renowned influencers who were seen interacting with Dr Hooda and enjoying the taste of macadamia nuts. Some of the esteemed guests who were a part of the event were Harper’s Bazaar’s Radhika Bhalla, designer Anjalee Kapoor, entrepreneur Maneesh Baheti, show director Liza Varma and life coach Vaneeta Batra to name a few.
Dr Anjali Hoodaeducated and created awareness about the key USPs of this marvellous nut to the health-conscious consumers, with the proposition: ‘Health meets luxury in a natural way’ that fits perfectly into their lifestyles.
On the occasion,Dr Anjali Hooda said, “I am happy to collaborate with WMO for the campaignLove MacadamiaTM. Macadamia nuts are a superfood loaded with good fats that keeps you full and energised with strong anti-inflammatory properties. Adding 30gms (6-7 kernels) of this marvellous nut into your daily diet will provide for your overall health and wellness.”
Adding to the above,Mansi Ahuja of Ampro Marketing who represents WMO in India remarked, “India offers huge potential for Macadamia nuts and we hope to grow the love for macadamia nuts by creating demand, and providing the long-term foundations for a strong, sustainable market. We are happy to introduce the campaign and look forward to Indian consumers enjoy the delightfully distinctive taste of macadamia nuts that are available across all modern retail outlets and e-commerce platforms.”
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