In Hindu traditions, Kartik Purnima, the full moon night in the auspicious month of Kartik, holds profound significance. Dedicated to Lord Vishnu, this sacred month sees devotees observing the Satyanarayan Vrat on both Chaturdashi Tithi, November 26, and the upcoming Purnima Tithi, November 27, marking the conclusion of Kartik.

The Purnima Tithi will begin on November 26, 2023, at 03:54 pm and will end on November 27, 2023, at 2:45 pm. Astrologer Pandit Kalki Ram of Ayodhya in an interview with News18 shared that the holy month of Kartik ends on the day of Purnima Tithi. As per the religious belief, during this time people take baths in holy rivers on the full moon day of Kartik. On this day, Lord Vishnu took the incarnation of Matsya to save himself from the flood. Hence, bathing in these rivers is considered holy.

As per the pandit, Kartik Purnima will be celebrated on November 27, 2023. According to him on this holy day, devotees must visit Ganga Ghats to take a holy dip in the Ganga River. They should also do various charity and donations to needy people to please the god. The auspicious time for worshipping Satyanarayan Vrat on Kartik Purnima is from 9:30 am to 10:49 am. The auspicious time for donating lamps during this Pradosh period is from 5:24 pm to 7:05 pm. The holy time to take a bath is from 5:05 am to 5:58 am.

It is believed that taking a bath in holy rivers, especially Ganga washes away the sins of the past births. Those who were unable to do Kalpa Vaas in Kartik month can take a bath on the full moon day and may get good results. Goddess Lakshmi can be pleased by offering money, donating clothes, warm clothes for winter and other such items on the banks of Ganga on this day. Many people visit Lord Vishnu Temple and offer prayers. Devotees also light diyas on the ghats and offer arghya to the moon.