In a remarkable parallel to the sensation caused by MS Dhoni’s autograph on Sunil Gavaskar’s shirt during the IPL season of 2023, another cricket enthusiast, Subhash Manuel, received Dhoni’s exclusive autograph on his T-shirt. Mr. Manuel, the Director of Single.id, India’s pioneering cross-reward program identifier, had the memorable encounter during an event where Dhoni launched the Single.id app to address challenges in rewards payment for retailers. Following the app’s official launch, Dhoni engaged in a question-answer session where Mr. Manuel courageously and willingly inquired about the autograph, to which Dhoni graciously agreed. The video of Dhoni signing is going viral. [See the video here] (https://www.instagram.com/reel/C3NUYNrBS4J/?igshid=MTZycnMzaThoejF6MQ==)

Single.id revolutionizes the retail rewards space by providing a consolidated end-user identity, ensuring accurate tracking and attribution of every payment-linked offer claimed by connected consumers across various rewards programs. The partnership with 30 of the country’s largest brands, including McDonald’s and Shoppers Stop, underscores its commitment to providing a comprehensive view of consumer payment-linked reward redemptions. With notable milestones such as onboarding 250k consumers through NDTV Big Bonus and collaboration with Sarvatra Technologies, representing over 600 banks in the country, Single.id aims to transform how retailers reward their customers and expand their reach.

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