New Delhi (India), October 18: As our world becomes more digital after the pandemic, customers now crave instant solutions like never before. They want to connect over channels that swiftly resolve their queries. From groceries to fashion, electronics, and more, people desire a contactless and hassle-free experience.

A recent study showed that a whopping 84 percent of small and medium businesses use WhatsApp to chat with customers. And that’s not all – 80 percent of these businesses say WhatsApp helps them grow their ventures. It’s no wonder WhatsApp is winning in customer support, marketing, and sales!

Yashika Kothari, Co-founder at Anantya.ai, commented; “the business messaging market has grown a lot. Meta estimates that about a billion people every week talk to businesses on WhatsApp. This information is essential to understand what’s happening now and in the future.

Around 40% of Meta’s advertisers globally, which is over 4 million businesses, use special ads called click-to-message. These ads take people from Facebook or Instagram to a messaging product mostly WhatsApp where they can chat with a business. Anantya.ai is ready to meet this demand and more. Our main goal is to help customers and businesses communicate better and bridge the gap between them.”

The WhatsApp Business API, Launched by Facebook in 2018, lets businesses send and receive unlimited messages to people all around the world through WhatsApp. 

Anantya.ai by Nosnia Tech Pvt Ltd. is a complete WhatsApp engagement platform, built on top of Official WhatsApp Business APIs. Anantya.ai helps businesses to easily send WhatsApp broadcasts, automate notifications and reminders, provide live chat across multiple devices, and even integrate a chatbot for automating sales and customer support.

In addition, Anantya.ai is introducing exciting new features like Generative AI-powered bots and Click to Chat Ads. These features will help brands boost customer loyalty, streamline operations, and create their own valuable customer databases. Anantya.ai’s Generative AI-based bot builder is already in use across various industries, achieving an impressive 94% containment rate, meaning it effectively handles customer queries without human intervention.

Looking into the future, Anantya.ai has ambitious plans to further revolutionize the business world with WhatsApp. The company aims to continue expanding its platform’s capabilities and services to provide even more value to businesses and their customers. 

For more information: https://anantya.ai/

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