The amount of the sponsorship was not revealed officially by PTI sources claimed that it was less than the previous deal. The term of the contract is three years. 

BCCI President Roger Binny released a statement and congratulated Dream11 for becoming the lead sponsor for Team India. The fantasy gaming platform was already serving as the official sponsor for the Indian cricket team.

“I congratulate Dream11 and welcome them on board again. From being BCCI’s official sponsor to now being the lead sponsor, the BCCI-Dream11 partnership has grown from strength to strength,” BCCI President said in a statement.

Byju had withdrawn as the sponsor after the completion of the last financial cycle, prompting the Board of Control for Cricket in India (BCCI) to invite sealed bids for a new sponsor.

Enhancing fan experience

The BCCI President added that ahead of the ICC World Cup 2023, which will be hosted by India, the BCCI-Dream11 partnership will work towards enhancing the fan experience.

“It is a direct testament to the trust, value, potential, and growth that Indian Cricket offers. As we prepare to host the ICC World Cup later this year, enhancing fan experience is among our top priorities and I am confident that this partnership will help us elevate the fan engagement experience,” the statement added.

Dream11 co-founder Harsh Jain said that the company shares their love for cricket with a billion other cricket fans and Dream11 is thrilled to take the partnership to the next level.

“As a long-standing partner of BCCI and Team India, Dream11 is thrilled to take our partnership to the next level. At Dream11, we share our love for cricket with a billion Indian cricket fans, and it is a matter of pride and our privilege to become the lead sponsor for the National team. We look forward to continue supporting the Indian sports ecosystem,” he said.

Updated: 01 Jul 2023, 03:44 PM IST