Apple in talks with Google for using Gemini to bring generative AI features to iPhones
Apple and Google are actively negotiating the use of Gemini to power some of the generative AI features coming to iPhones this year, according to a latest report by Bloomberg’s Mark Gurnman. The deal with Apple could be a game-changer for Google’s Gemini chatbot which has been embroiled in a number of controversies over the last month or so.
While Apple is already working on bringing a number of AI features to its upcoming iOS 18 operating system based on its own AI models, these enhancements are likely to focus on features operating on its devices rather than being delivered from the cloud, reported Gurnman. The partnership with Google could help bring a number of generative AI features like generating images and writing essays based on a single prompt.
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Published: 18 Mar 2024, 11:11 AM IST
