Bangalore (Karnataka) [India], January 22: crash.club by CKC, a trendsetting brand at the forefront of fast fashion jewellery, led by the innovative vision of Chaitanya V Cotha, a sixth-generation jeweller at C. Krishniah Chetty Group Of Jewellers, proudly announces its ground-breaking collaboration with the emerging music sensation, Mad Mic. This partnership has culminated in creating the song and anthem of Gen Z called “Wake Up”, a track that goes beyond rap to deliver a powerful message intertwined with the ethos of crash.club.

A Musical Journey with a Powerful Message

“Wake Up” transcends the typical boundaries of rap music to offer a profound musical journey. It masterfully combines pulsating beats with deep, meaningful lyrics, cleverly integrating shout-outs to crash.club. Mad Mic’s lyrical prowess shines through as he addresses the realities of life and the pursuit of dreams, echoing the brand’s spirit of resilience and empowerment.

Life in the Music Video

The song’s music video is a vibrant visual anthology of life in 2023 and how it can set the tone for 2024. It encapsulates emotions and unexpected elements that artfully showcase crash.club by CKC’s exquisite silver jewellery collection. This video is not just a showcase but a narrative resonating with the audience’s experiences and aspirations.

Empowering Gen Z with Style and Substance

This is more than just a marketing endeavour; it’s a vibrant homage to Gen Z’s spirit and style. Focusing on affordability and social consciousness, it symbolises a call to action for a generation poised to make a difference. Set to the “Wake Up” rhythm, it encourages collective awakening, growth, and visibility.

About crash.club by CKC

Embracing the ethos of Gen Z, crash.club by CKC has emerged as a beacon in the realm of fast fashion fine jewellery. The brand champions self-expression and statement-making through its unique designs, ensuring inclusivity for all. crash.club by CKC is not just about fashion; it’s about making a statement and leaving a positive imprint on the world.

The Mission: Conservation at the Core

At the heart of crash.club by CKC’s mission is the conservation of rhinoceroses, embodying unity and resilience. The brand’s commitment extends to donating some of its profits to rhino conservation efforts across India, Greater Asia, and Africa. By blending style with sustainability, crash.club by CKC inspires a movement towards wildlife conservation

Explore and Experience

Discover the Wake Up jewellery collection: