Digital payments company PhonePe has raised objections regarding the unauthorized usage of its logo in political posters amidst the ongoing poster war between the Bharatiya Janata Party (BJP) and the Congress party in poll-bound Madhya Pradesh.
PhonePe, in a statement, said that it is not associated with any political campaign or party and has emphasized that its logo is a registered trademark of the company, warning that any unauthorized use of its intellectual property will result in legal action.
“We are not associated with any political campaign or party,” it said. “PhonePe logo is a registered trademark of our company and any unauthorised use of PhonePe’s intellectual property rights will invite legal action. We humbly request @INCMP to remove the posters and banners featuring our brand logo and colour.”

Responding to the situation, Madhya Pradesh home minister Narottam Mishra announced that the government would take action if PhonePe lodges a complaint.
“Congress is playing dirty politics to hide its internal conflict. Congress workers were seen putting up posters in Chhindwara, Gwalior, Narsinghpur, Bhopal and other places. CCTV footage revealed that Congress workers have put up these objectionable posters,” Narottam Mishra said while talking to the media persons on Thursday.
In response to the objectionable posters featuring CM Shivraj Singh Chouhan, the Madhya Pradesh Police has filed a case against unidentified persons in connection with the matter