Galaxy Unpacked 2023 event will take place at COEX in Samseong-dong, Gangnam. This is going to be the first time Samsung will host its Galaxy Unpacked event in Korea. The company may launch Samsung Galaxy Z Fold 5 and Samsung Galaxy Z Flip 5.

In a press release, TM Roh, president and head of mobile experience (MX) business at Samsung Electronics, said, “Hosting Unpacked in Seoul holds great significance both as it is a city that has become an emerging epicentre of innovation and culture as well as the foldable category.”

“For over a decade, starting with the very first Unpacked in March 2010 in Las Vegas, Samsung has held Unpacked in key cities around the world including New York, London, Berlin and Barcelona, serving as a global platform to unveil groundbreaking innovations and setting new directions for the mobile industry. With the upcoming 27th Unpacked in Seoul, Samsung is shifting its direction for Unpacked for foldable devices to focus on different trend-leading cultural cities around the globe that closely align with the designated theme of each event. This year, Seoul was selected because of its role in influencing global trends with its dynamic culture and innovation, while it also reflects Samsung’s strong confidence in the foldable category,” said Samsung in a statement.

“The foldable category embodies Samsung’s philosophy of delivering breakthrough innovation that pushes boundaries to reshape the future of mobile experiences,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “Hosting Unpacked in Seoul holds great significance both as it is a city that has become an emerging epicenter of innovation and culture as well as the foldable category,” it further added.

No details of the launches are known yet. But it is likely that Samsung may bring the Galaxy Watch 6 and Galaxy Tab S9 series at the event in addition to the next-generation of foldable phones.

Updated: 07 Jun 2023, 10:23 AM IST