As sustainability becomes paramount, couples are increasingly opting for these ethically sourced gems. Lab-grown diamonds offer the same brilliance as mined diamonds but with a lower environmental impact. This trend reflects a commitment to ethical and ecological values in the wedding industry. Bridal jewelry designers are creating stunning pieces that not only symbolize love but also align with the growing awareness of sustainability, making lab-grown diamonds a sought-after choice for environmentally conscious couples planning their weddings.

This season there is a transformative shift in bridal shopping—couples shopping with friends, and family collectively embracing Grown Diamond Jewellery, promising an optimistic future. Lisa Mukhedkar, Founder and CEO, Aukera Jewellery notes down the trends:

1. Financial Pragmatism couple with thought through indulgenceWe’ve observed a surge in young Millennial and Gen Z couples who approach jewellery as a prudent investment. Meticulously choosing Grown Diamond Jewelry for lasting joy, their financial prudence merges with thoughtful indulgence, turning each moment into a precious memory.
2. Own It. Flaunt ItYoung brides and grooms perceive Grown Diamond Jewellery as an expression of personal style, meant to be flaunted and cherished. Their mindset is clear: ownership is about embracing individualism, not confining it. In their eyes, these precious jewellery are adornments meant to be proudly showcased, not hidden away.
3. Personal story first, picking a hand me down nextWe have witnessed a surge in the young, who want to break free from the notion of jewellery solely as heirloom pieces and wants to embrace it as a personal expression. Let each piece of Grown Diamond Jewellery resonate with their taste and style, not just a tradition to pass down.
4. Design Trumps everythingThe ‘Three Stones Engagement Ring’ symbolizing yesterday, today, and tomorrow is a hot favourite. Youthful preferences lean towards elongated cuts and larger solitaires, while stackable and eternity rings add a modern touch. In this year’s Bridal jewellery, especially the engagement rings, we have seen some interesting trends on par with the global trends.As per our observations, 60% of the brides prefer fancy cuts and classic solitaire engagement rings. Additionally, solitaire grown diamond engagement rings ranging between 1-1.5 Lakhs are some of our bestsellers.”Grown diamond bridal jewellery aligns seamlessly with the pro-earth sentiments of the current generation in several impactful ways. Like one of our customers said, Great for the Ego. Best for the Eco,” adds Mukhedkar.

Mukhedkar shares, “Firstly, these diamonds are grown using sustainable practices, minimizing the environmental impact associated with traditional mining. By avoiding ecological disruption and reducing carbon footprint, they resonate with eco-conscious values. Furthermore, the transparency of the supply chain for grown diamonds appeals to those seeking ethical and responsible choices. With a clear lineage from facility to finger, these jewels abstain from the ethical concerns often tied to the industry.”