At the brand’s Pop-up store at Oberoi Mall, Goregaon East

Mumbai (Maharashtra) [India], September 29: Kérastase, the esteemed French luxury brand renowned for its continuous advancements and research in Hair and Scalp Care, is thrilled to announce the re-introduction of its highly sought-after hair care range, Genesis. Designed to combat the pervasive issue of hair fall young women face today, Genesis boasts an impressive 84% reduction* in hair fall due to breakage. This innovative breakthrough technology, powered by Ginger root extract, Aminexil 1.5%, Edelweiss Native Cells, provides a comprehensive solution for hair fall concerns.

Kérastase has curated an exclusive pop-up event from 25th September to 5th October 2023 on the ground floor of Oberoi Mall, Goregaon East, to introduce the Genesis range to young women seeking effective solutions for hair fall. Guests are invited to visit the Envi salon pop-up and experience complimentary hair and scalp diagnoses by Kérastase’s expert hair care professionals. In addition, attendees can spin the wheel for a guaranteed gift, including samples, travel-size products, and salon vouchers. Don’t miss the chance to capture memorable moments with fun photo opportunities at the pop-up.

Hair fall has become a prevalent concern in the lives of young women, often resulting from a fast-paced lifestyle, environmental factors, and hormonal changes. Surprisingly, it has surpassed other typical hair concerns such as dryness or damage, yet traditional hair-loss products comprise a mere 8% of the market. Young women searching for solutions are often presented with medical products primarily catered to men. Recognizing this gap in the market, Kérastase is addressing the issue head-on.

Kérastase recognizes the aspirations of young women seeking a hair fall remedy that combines efficacy with sensory delight, encompassing pleasing textures and fragrances. Their desire is for a luxurious and sophisticated solution grounded in scientific research. Addressing these desires, Kérastase introduces Genesis—a contemporary answer that effectively fights hair fall and offers an enjoyable, holistic hair care experience.

“Genesis is a pioneering dual-action haircare line designed to combat hair fall effectively while maintaining the luxurious experience of a hair ritual. By combining potent ingredients and cutting-edge formulation, Genesis tackles the root causes of hair fall – breakage and weakened roots. In collaboration with respected hairdressers, nutritionists, and dermatologists, Kérastase has developed an advanced in-salon and at-home regimen. This regimen delivers not only immediate reduction in hair fall but also ensures lasting benefits with consistent usage.” says Anjali Pai, GM, Kérastase India.

Kérastase invites you to join them at the Genesis salon pop-up event to discover the transformative power of this revolutionary hair care range. Experience personalized hair and scalp diagnoses by their expert professionals and indulge in the sensory delights of the Genesis range. Don’t miss the chance to revolutionize your hair care routine and reclaim the beauty and vitality of your hair.

Disclaimer: *Hair-Fall due to breakage. Instrumental test – Shampoo + Masque + leave on (Serum/ Ampoules Cure) Vs. Non- Conditioning Shampoo.

About Kérastase:

Kérastase is a renowned French luxury brand that has been leading the hair care industry for over 50 years. With a relentless pursuit of innovation and excellence, Kérastase combines scientific research with indulgent sensorial experiences to deliver exceptional hair care solutions. Their team of experts, including top hairdressers and scientists, create ground-breaking formulas that address a wide range of hair concerns. From combating hair fall to restoring damaged hair, Kérastase offers a comprehensive range of products and in-salon rituals that cater to every hair type. Embrace the transformative power of Kérastase and unlock the beauty of your hair. Visit www.kerastase.in for more information.

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