A new health & wellness brand is disrupting the market, by taking an interesting route to well-being – through the GUT.

New Delhi (India), August 18: The Good Bug’s core belief is that a healthy gut is the foundation of a healthy life. Recognising the gut’s connection to various aspects of health, such as Immunity, Metabolism, Weight loss, Gynaecological health for women, Kid’s health, Sleep, and Mental well-being, the company has developed a range of powerful products featuring researched strains of probiotics targeting these specific issues. By addressing the root of these issues through gut health, The Good Bug is helping individuals overcome a multitude of health challenges.

The brand has been started by Keshav Biyani & Prabhu Karthikeyan. Keshav Biyani, co-founder, says “I have personally experienced how the gut can affect all parts of the body. Our mission is to educate consumers about the importance of gut health and strive to ensure people achieve optimal gut health through the use of high-quality, scientifically-backed products. We want to enhance the overall quality of life.”

The impact The Good Bug has had on human lives is impressive, with over 50,000 people in India reporting improvements in their health and well-being within a span of just eight months. Prabhu Karthikeyan, co-founder, says, “We designed the products for convenience – they are not capsules, instead are mouth melting powders without any refined sugar. Our strains are USFDA approved and immense R&D work has gone behind the product’s creation.” 

Customers seem to be leaving great reviews & celebrity nutritionists such as Pooja Makhija have been seen recommending it. 

They are also launching Gut Central; A customised service for severe sufferers of gut-related issues. Through this service, they will conduct microbiome testing to diagnose the issue and through a functional approach, we will provide customised solutions to heal the gut and solve the chronic issue that they are facing. 

The trend of prioritizing gut health and incorporating probiotics into daily routines is rapidly gaining momentum on a global scale. Extensive scientific research has provided evidence of the positive impact of probiotics on various health conditions.

For more information, kindly visit Www.thegoodbug.com

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